I would never watch a TV show that’s just someone from social media commenting on the current state of rap music, nor have I seen an episode of Everyday Struggle, but I do have thoughts on Joe Budden telling Complex to take their YouTube series and shove it up their ass.
The other day, just in time for Christmas, Budden quit the show by pulling the ol’ no call, no show. DJ Whoo Kid, another obscure hip-hop figure of similar vintage, was brought in as a last minute replacement. The prescription meds-addled juvenile delinquents who actually watch Everyday Struggle were understandably concerned, fearing that Whoo Kid might be replacing Budden.
Whoo Kid, on Twitter, explained that he wasn’t replacing Budden, he was merely filling in while Budden was on maternity leave—which they almost certainly don’t have on Everyday Struggle. (Er, not the kind they have in Europe where both the mother and the father get paid to sit at home for like six months while other people do their jobs.) A mere matter of days before he quit his job, Budden had a baby with Cyn Santana, who seems like she may have been a model in DJ Kay Slay’s Straight Stuntin magazine (my sincerest apologies, if she wasn’t.)
Lest people think that he was taking care of his kids, Budden quickly clarified that he wasn’t on maternity leave, and that Complex was using his then three-day-old child to mask internal chaos, which, for what it’s worth, the kid didn’t have any way of knowing. At least they didn’t have their electric bill transferred into the kid’s name. Times are hard on the Internets.
Budden then went on to explain that he wouldn’t be returning to the show, but not to worry: He created Everyday Struggle, and he could just as easily create another show. It was rumored that he might be taking the show to Puff Daddy’s deep-cable network, Revolt, which also runs a TV version of Nore’s Drink Champs podcast, but supposedly that wasn’t true. He might be taking a break from insulting young mumble rappers, though you’d think the time for him to pursue another career opportunity would be right now, while Cyn Santana’s vagine is all stretched out and the baby is awake, making noise at all hours of the day and night.
In a subsequent episode of his podcast, Budden broke down how he was being exploited by Complex. Apparently, Budden and co-host DJ Akademiks were being paid peanuts, but then Complex would go and do side deals with certain brands. Budden and Akademiks would have to wear those brands on the show, but they wouldn’t get a cut of any of that money. The final straw may have been a deal, for $500,000, to run Everyday Struggle videos on Spotify.
I’m pretty sure Vice has a similar business model. Once, I watched a half-hour show on beer, on their cable channel, just to see what such a show could possibly be. It appeared to be nothing but product placement, though none of it was clearly labeled as such. Similarly, they’ve got multiple shows about weed, and I wonder if the purpose of those shows is just to line up an audience for when it’s legal to run ads for weed for recreational use. (Weed is completely legal in California starting Monday.)
But I digress.
Budden recently appeared in some year-end wrap up video with Charlamagne Tha God, leading to speculation that the two of them might be working together. Charlamagne is producing some Noreaga food show on Revolt in the new year, and it makes sense that he might also produce a show with Joe Budden. I can’t imagine that Revolt is any less exploitative than Complex or Vice, but maybe Charlamagne can function as a sort of conduit between Budden and the network. You know, talk some “brother talk” to him, if he starts asking too many questions.
If Hillary runs again in 2020, maybe they can have a roundtable discussion over a plate of chicken wings coated in El Yucateco, á la Complex’s popular YouTube series Hot Ones.
Take it easy on yourself in 2018,